The Australian Sportswoman (The ASW) is a brand that celebrates the first gold medal won by an Australian female athlete, Sarah ‘Fanny’ Durack, during the 1912 Stockholm Summer Olympics, with our logo reflecting the colours of our rich sporting history and Australian culture.  

The ASW's motto, "Make Your Way To The Match In Style" encourages all to embrace our love of fashion and passion for our female athletes by sporting our apparel proudly, in combination with supporting and promoting our Australian female athletes and sports teams.

As our brand continues to build upon exciting launches in 2020 and inspiring young girls to dream big, we want to thank you for choosing us.

We look forward to you joining our exclusive team and seeing you out and about, whether it be on the sporting fields or in the stands. 

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© 2016 The Australian Sportswoman. All Rights Reserved.